SUPPORT HOMEGROWN

STRONGER TOGETHER

Every brand starts somewhere usually small, uncertain, and built on belief, just like we did a decade ago. Having been there, the challenges are real, especially during times of uncertainty.

We are opening our platform across digital, social, and retail to support homegrown brands and give them the visibility to grow. Because when one of us moves forward, we all do.

MEET THE BRANDS

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e2Hydration

e2 hydration is built for modern lifestyles, providing fast, effective hydration without the extras.

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FadeFit

Fade Fit is a homegrown UAE health and wellness brand founded by radio and media personality Kris Fade, born out of his own personal transformation from burnout and weight gain to a healthier, more purposeful life. What started as a community movement, bringing people together through events, nutritionists, and shared goals, evolved into a product range built on the belief that better choices should be accessible for the whole family. Today, Fade Fit stands for real, everyday wellness: creating more balanced snack options designed not just for performance, but for people who simply want to live and feel better.

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Booch

As a long-time health and fitness enthusiast with a deep respect for balance and clean living, We discovered how hard it was to find a kombucha that was fresh, alive, and brewed for the climate and lifestyle of the region. Most options were either imported, pasteurised, or filled with additives that compromised the craft. So Booch was created, a kombucha company with purpose.

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Mogu Mushrooms

Mógū Mushrooms is a functional mushroom wellness brand brand built on one principle: potency you can actually measure. focused on performance, recovery, immunity, gut health, and mental clarity using powerful medicinal mushrooms like Lion’s Mane, Reishi, Chaga, Cordyceps, and Turkey Tail. Built to fuel the body and mind naturally.

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Afro Fit Deep

We perform deep tissue/ sports massage in Dubai. We are located at level up gym in Dubai production city, but we also do home services in Dubai.

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POSTURE

𝙋𝙊𝙎𝙏𝙐𝙍𝙀.®️ is a Pilates, Yoga and Coffee Club built in 2022 on the idea that how you move and how you feel matters. With studios in Palm Jumeirah and Downtown Dubai, it’s not just somewhere you come to work out. It’s somewhere you end up knowing people. Recognising faces. Falling into a rhythm. We teach the full Pilates system - all apparatus, all ages, all levels - including Reformer, Cadillac, Wunda Chair, Ladder Barrel & matwork, alongside yoga & more holistic practices. That standard is led from the top. Founded by Elle: 11 years in Dubai, muma of two, and previously a creative producer in the fashion world. Her attention to detail and deep respect for the method sets the tone across everything - the way we teach, move, and hold a room. Everything is considered. The flow of the class. The energy in the room. The people we hire. Nothing is random, and you can feel it when you’re in it. But what really defines 𝙋𝙊𝙎𝙏𝙐𝙍𝙀.®️ is the community. The ones who come every week, bring their friends, and stay for coffee after class. It builds quietly, but once you’re in it, you get it.

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The Solution Tape

Elevate your sleep and performance with premium nasal and mouth tape for optimal breathing. Deeper rest, enhanced recovery, and peak performance. Experience The SOLUTION's luxury sleep wellness.

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oneshot

Most products make you choose: effective or enjoyable. Clean or convenient. oneshot was built because that shouldn't be a decision. Born in Dubai — where heat, movement, and long days are non-negotiable — oneshot is daily hydration that holds up to how you actually live. Six essential electrolytes. Four vitamins. Zero sugar, zero additives, nothing you don't need. It's not a recovery drink. It's not a sports supplement. It's what you reach for before the gym, during work, and every hour in between — because your body doesn't just need hydration when you're pushing limits. It needs it every single day. Simple formula. Real results. No trade-offs.

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SheMovesPilatesDxb

Not your typical Pilates. SheMoves is a strength-focused Pilates experience designed to help you feel your body working with precision, control, and purpose. In intentionally small sessions, Pilates principles are combined with resistance and time under tension to build real strength while keeping you fully in control of every movement.

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Mood Crumbs

Perform better. Recover smarter. From functional mushroom cookies and cordyceps brownies to collagen banana pudding and creatine cheesecake, Mood Crumbs redefines indulgence with functional treats for performance, recovery, and longevity.

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Glimmer Studio

Glimmer Pilates Studio is a boutique wellness space dedicated to mindful movement, strength, and balance. We offer personalized Pilates sessions in a calm, elegant environment designed to elevate both body and mind. Experience refined training with expert instructors focused on results and wellbeing.

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Therapie

Therapie is a purpose led, community driven space based in MiZa, Abu Dhabi. More than just an art studio, more than just a cafe, Therapie houses workshops, wellbeing social series, book clubs and more. A co-working friendly cafe as well as a retail space that's carefully curated regional brands as well as it's own brand merch, Therapie is built for anyone and everyone that's looking for connection, conversation and community.

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The Broth Lab

The Broth Lab is a UAE-born wellness brand redefining nutrition through high-quality, slow-simmered bone broths and ancestral superfoods. Rooted in tradition and backed by science, we create convenient, nutrient-dense products that support immunity, gut health, and overall wellbeing.

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365 physique

Welcome to 365 — a high-performance coaching environment designed by Jason Grima, built on simple systems, daily habits, and long-term transformation. We don’t just deliver workouts. We build structure, accountability, and a standard. Through personalised coaching, tailored training and nutrition strategies, and a culture rooted in consistency, we help you create measurable, sustainable results. At 365, health, aesthetics, and performance are developed together — inside a focused, tight-knit community that holds you to your potential. This isn’t a quick fix. This is the system you live by. Book your free 3-day trial and experience the 365 standard.

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Oodles Of Doodles

Oodles of Doodles is a kids' beverage brand creating better-for-you flavoured water. Founded with the vision of building a fun, imaginative alternative to sugary drinks, the brand combines great taste with playful, creativity-led branding that resonates with both kids and parents. Every can is a canvas for creativity, encouraging kids to embrace their inner artist.

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Grit

Proudly born in the U.A.E., GRIT believes fitness is more than just a workout — it’s a way of life. GRIT is built to endure the toughest training environments. Designed for durability, performance, and power, our equipment stands strong with you — every lift, every rep, every challenge.

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Pure Motion

Pure Motion at Jumeirah Golf Estates is a community-focused, homegrown boutique studio that brings focused energy to every session. The studio offers a personalised experience led by certified instructors and designed for all levels: from beginners to seasoned practitioners. Known for its welcoming environment and great offers, Pure Motion is where you come to move, feel good, and be part of a strong community.

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Evolve Personal Trainers

Evolve Personal Trainers specialise in fat loss, body transformation and strength training. Mobile personal training at your home, gym or outdoors anywhere in Dubai.

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Kula Recovery

KULA Recovery is the Middle East’s #1 provider of premium recovery and performance solutions. From cold plunges and saunas to red light therapy panels, we offer high-end domestic and commercial wellness setup across the GCC.

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Swish

The all-girls basketball program with Coach Jenna, held in Mirdif Dubai, is a unique and empowering program that provides a supportive and inclusive environment for girls (ages 10-17) to excel in the sport. With a focus on skill development, teamwork, and personal growth, the program aims to build confident, strong, and talented athletes, all while having fun. The program also places emphasis on holistic development, teaching participants important life skills such as perseverance, discipline, and leadership. As a community, we have regular outings and support each other on and off the court