SQUATWOLF x The Beach JBR

For 30 days of the Dubai Fitness Challenge, SQUATWOLF took over The Beach, JBR—fueling daily workouts with 44 trainers, 66 sessions, high-energy music, and nonstop vibes.
 
From high-energy HIIT to strength-building Pilates, the 30x30 Fitness Hub became a space for everyone to move, train, and show up—powered by 30 daily challenges designed to push limits and bring the community together. 

With 60 winners walking away with SQUATWOLF gear, every workout became more than just a session—it became an experience driven by community, energy, and progress.