The Ancient Greeks were always known for their artwork, architecture, and fashion. Greek fashion remains popular among designers today, and the design possibilities are still unexplored. Like an open canvas, modern designers love it.
Women's fashion is a never-ending tale, and modern designers still get inspiration from the Greeks. SQUAT WOLF designers brought Greek Goddess, Athena, into athleisure, and they're proud of it.
Athena Look
Athena is identified as a symbol of courage, wisdom, and power. Athena Look was inspired by one of the Greek-style clothing women wore with pride. Our idea was to empower women and intimate the can-do attitude for their fitness success.
Here are some characteristics of Greek mythology and women's fashion, explaining why SQUAT WOLF mobilizes Athena into activewear.
Power
Greek fashion for women was honored in ancient times. It was regarded for high stature and powerful women. Ancient Greek women had elegance and style of their own. They had the subtlety about their clothing.
A plain Greek tunic can make you the queen of the party—that is why many prom dresses resemble Greek fashion.
Beauty
Beauty is based on two fundamental principles: simplicity and symmetry. For Greek art, this was the cornerstone. If you look at any piece of Greek clothing, you will find a balance and proportion to it.
Humans like symmetry because they find symmetrical appearances familiar and comforting. Simple is often an undermined expression but resonates with some of the most creative designs and inventions.
Simplicity is the keynote to all true elegance – Coco Chanel
Colors
Greek women wore bright and vibrant colors which displayed passion and culture in their lifestyles. Our choice of color for the Athena range exhibits passion, boldness, and confidence.
Function
Activewear is all about function and comfort. Athleisure adds fashion and inspiration. Ancient clothing had to be functional, enabling mobility for day-to-day tasks. Our designers picked two key functional elements which also create a fashionable facet:
High waist: Figure flattering, slimming effect, and tucks in everything for ultimate fit and comfort.
Deeper Overlap V-cut: Firm grip and better airflow while the beauty holds.
Women Athleisure
Modern designers can still restyle Greek fashion for women. SQUAT WOLF looks to invigorate Greek fashion mythology into athleisure. Transforming Greek mythology into women's activewear was a challenge, but we believed it would push forward the progressive activewear industry.
Greek clothing is all about function, style, and stature—which reflects in any gym wear. It inspired SQUAT WOLF to take the step of fancying Greek fashion mythology into the gym and active lifestyle.
