From a Small Apartment in Dubai to a Global Stage. This Is How SQUATWOLF Was Built

What made Anam and Wajdan different wasn’t just their vision of building the first global apparel brand from the Middle East — it was their willingness to risk everything to make it real.
No investors. No industry experience. No playbook.
Just belief, grit, and an obsession with building something that truly mattered.
Their apartment became their warehouse. Their dining table, a desk. Their weekends, warehouse runs and customer support.
They weren’t just building gymwear.
They were building a brand for people who live with purpose. Who train through the hard days. Who push forward even when it’s easier to quit.
If you wear SQUATWOLF, you’re part of that story.
You're not just buying into a brand, you're backing a legacy in the making.
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