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SUPPORT HOMEGROWN

STRONGER TOGETHER

Every brand starts somewhere usually small, uncertain, and built on belief, just like we did a decade ago. Having been there, the challenges are real, especially during times of uncertainty.

We are opening our platform across digital, social, and retail to support homegrown brands and give them the visibility to grow. Because when one of us moves forward, we all do.

MEET THE BRANDS

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e2Hydration

e2 hydration is built for modern lifestyles, providing fast, effective hydration without the extras.

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FadeFit

Fade Fit is a homegrown UAE health and wellness brand founded by radio and media personality Kris Fade, born out of his own personal transformation from burnout and weight gain to a healthier, more purposeful life. What started as a community movement, bringing people together through events, nutritionists, and shared goals, evolved into a product range built on the belief that better choices should be accessible for the whole family. Today, Fade Fit stands for real, everyday wellness: creating more balanced snack options designed not just for performance, but for people who simply want to live and feel better.

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Booch

As a long-time health and fitness enthusiast with a deep respect for balance and clean living, We discovered how hard it was to find a kombucha that was fresh, alive, and brewed for the climate and lifestyle of the region. Most options were either imported, pasteurised, or filled with additives that compromised the craft. So Booch was created, a kombucha company with purpose.

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Mogu Mushrooms

Mógū Mushrooms is a functional mushroom wellness brand brand built on one principle: potency you can actually measure. focused on performance, recovery, immunity, gut health, and mental clarity using powerful medicinal mushrooms like Lion’s Mane, Reishi, Chaga, Cordyceps, and Turkey Tail. Built to fuel the body and mind naturally.

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Afro Fit Deep

We perform deep tissue/ sports massage in Dubai. We are located at level up gym in Dubai production city, but we also do home services in Dubai.

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POSTURE

𝙋𝙊𝙎𝙏𝙐𝙍𝙀.®️ is a Pilates, Yoga and Coffee Club built in 2022 on the idea that how you move and how you feel matters. With studios in Palm Jumeirah and Downtown Dubai, it’s not just somewhere you come to work out. It’s somewhere you end up knowing people. Recognising faces. Falling into a rhythm. We teach the full Pilates system - all apparatus, all ages, all levels - including Reformer, Cadillac, Wunda Chair, Ladder Barrel & matwork, alongside yoga & more holistic practices. That standard is led from the top. Founded by Elle: 11 years in Dubai, muma of two, and previously a creative producer in the fashion world. Her attention to detail and deep respect for the method sets the tone across everything - the way we teach, move, and hold a room. Everything is considered. The flow of the class. The energy in the room. The people we hire. Nothing is random, and you can feel it when you’re in it. But what really defines 𝙋𝙊𝙎𝙏𝙐𝙍𝙀.®️ is the community. The ones who come every week, bring their friends, and stay for coffee after class. It builds quietly, but once you’re in it, you get it.

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